For Immediate Release
Contact: Adam Mayberry
Reno, Nev. Feb. 25, 2020. The Truckee Meadows Fire Protection District (TMFPD) unveiled a new logo at today’s Board of Fire Commissioners Meeting.
The logo and graphic standards were developed internally with staff input and design support from OCG Creative, a local digital and design firm based in Reno. When TMFPD cancelled the contract for service with the City of Reno in 2012, the Sierra Fire Protection District merged with TMFPD. The Fire District incorporated the logo from the former Sierra Fire Protection District. As TMFPD has grown and matured, it was time to develop a brand for the fire agency that covers 1,000 square miles in unincorporated Washoe County. The public can expect to see the new logo roll out over time.
About the Logo:
TM (Truckee Meadows) is enclosed inside a traditional fire maltese cross, and includes the established year of the Fire District, 1972; the year 2022 will be the 50th Anniversary of the Fire District. The icon of the logo are the gold letters “TM” representing the brand name of the Fire District, a gold standard that our firefighters and staff work to achieve daily.
The landscape is specific to Washoe County and the Truckee Meadows. The snowcapped mountain in the new design represents Slide Mountain, located in the Fire District and seen throughout the region. Few places in the western United States offer the stunning sunrise and sunsets that are experienced in the Truckee Meadows; the gradient sky design represents the western sunset.
A notable change is Truckee Meadows Fire & Rescue. While fighting fires is the most visible and high profile function Truckee Meadows Firefighters perform, the adjective “rescue” serves to raise the awareness of the Truckee Meadows Fire brand. Responding to medical emergencies, auto extrications, water and ice rescues, back country rescues that may include rope rescues, and even animal rescues are just some of the many responses Truckee Meadows firefighters perform every day for Washoe County residents and visitors. The District also places a heavy emphasis on community risk reduction and public education that aligns with fire prevention and mitigating risk to reduce a potential rescue operation.